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How Much Do YOU Pay For A Customer?

(w/ free calculator download at the end… keep reading) A typical business advertises and markets themselves across multiple channels, such as their own website, social media, pay-per-click or performance advertising (i.e. Facebook ads and Google AdWords), in-print and offline marketing and advertising, attending trade shows, and possibly even radio and/or television placements. To know your CAC (Customer Acquisition Cost) overall, and therefore how much you should be spending to acquire a new customer to ensure […]

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What the CAC? (Yes. This post is safe for work.)

Your business, no matter the service you offer or the products you sell, needs a solid plan to reliably, consistently, and cost-effectively bring in new clients, customers, and revenue in order to achieve success. If that bored you because it’s painfully obvious… keep reading anyway. There’s useful stuff in here. On the other hand, if that statement surprised you at all, then definitely keep reading. This will change your entire outlook on your business. The trick […]

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Why You Need A Facebook Business Manager Account… Now

Facebook advertising. It’s the place to be when it comes to choosing where to spend your advertising dollars. Never before in human history – literally, and without exaggeration – has there been a platform where you can connect with exactly the right people at exactly the right time. The Facebook for Business Ad Platform has tools that are so powerful you might think the NSA helped design them. Using their targeting options it’s possible to […]

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What New Facebook Advertisers Can Expect

Facebook ads. We’ve all seen them and we’ve all clicked on them, whether we want to admit it or not. When done right, they’re a highly effective, and cost-efficient method of advertising. But getting started with them can be an overwhelming process and is riddled with unknowns as it’s very often a small business’s first encounter with a programmatic advertising platform. Despite the complexity, it’s also the place to be these days when it comes […]

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